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To assist the western horse industry in riding towards maturity.
Our show will feature guests to have real, honest conversations about things that matter.
It’s time for the cowboy industry to grow up.
Are we growing? We want to help the industry seize opportunities to create wealth rather than just expend it.
Change the economics and activities so that more people can enjoy horses as a hobby, and more professionals can make a living.
Continue the cowboy way of life by introducing more people to horses, as they improve our everyday lives.
Submit a topic you want us to discuss in the industry.
12 Principles We Live By
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